Nowadays: creative conception & strategy
I worked as a creative concept developer / strategist at NOWADAYS, an interdisciplinary creative agency in Berlin specialized in the creation and production of brand developments, brand experiences, brand architecture, events and photoshoots for renowned international brands. From concept creation over set design and interior architecture to the overall production management, special brand experiences are being created reaching specific performance targets.
Responsibilities: development of creative concepts for exhibitions, showrooms, brand experiences and campaigns for brands including Audi, BMW, Beats by Dre, Net-a-Porter, KaDeWe, Elle Decoration, Canada Goose, Studiocanal and Wunderkind. Creation of marketing and sponsorship strategies for 'Der Berliner Mode Salon' and 'Fashion Council Germany'. Image and content research. Collaboration with architects, graphic designers and production managers. Concept presentation in front of clients. Art direction in the production phase together with designer / creative director.