Nugo Rebrand

Nugo is a cashless card service for large-scale events in Brazil. The company needed a rebrand with an assertive but friendly tone of voice. For the redesign of the logo, the type was simplified; the dot became a period for assertiveness; and it was placed in a rectangle for security. The colour palette was extended, gradients were added and a flexible design language was created to turn complex data about spending into simple infographics that event producers can access on a dashboard. Created in Brasilia, Brazil, 2018