Nudie exotic provides fresh fruit daily for people to live with a healthier lifestyle. The 3 products will be lychees, dates and rose apple. These 3 exotic fruits are not often sold in the market, which will be one of the unique selling points for the sub-brand. The branding for Nudie Exotic is attempting to maintain the tone and feel of the current branding of Nudie. The personality of Nudie is fun, natural, simple. The target market is same as Nudie, from 20 to 45 years old age group, mainly female, business people, up market.