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Nuts or Confectionery In Tin

Southern Cross Packaging Competition, Brief D.
(Gold Winner of the Nuts or Confectionery In Tin Category)
http://www.pca.org.au/results2011/sx/awards/Brief-D-Nuts-or-Confectionery-in-Tin-11.php

The Brand Concept

The name Chocodamia is merged from the word “chocolate“ and “macadamia”. Macadamia milk chocolate, macadamia white chocolate,and macadamia dark chocolate are the three flavours.
These options will cater to different macadamia chocolate lovers.

Chocodamia will be sold in premium department stores like David Jones, DFS Galleria and airport concessions.

The branding for Chocodamia will be applying three characters, each flavour of chocolate is named after a character. Macadamia milk chocolate is named Millie Milk, macadamia white chocolate is named Wendy White, macadamia dark chocolate is named Daisy Dark.

The reason for naming the chocolate after the name of the characters is to differentiate the personality from the other chocolate brands
in the market.

Credits

Jiaxi Huang

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