NYFW - Lacoste shows

In 2014 and 2015, I had the chance to collaborate with Lacoste on their activations during New York Fashion Week. My responsibilities included: - Conceptualization of the campaigns, negotiating terms and budget - Coordinate travel arrangements to New York City - Official attendance at the shows in September 2014 and February 2015 - Directing the promotional shoots: styling the looks, scouting for locations and editing the produced content - Reporting back to the brand on the overall success of the campaign