O.W. Loeb Wine on Tap

O.W. Loeb a wine distributor needed a website to showcase a new Wine on Tap revolution. The brief outlined that the site needed to be informative for prospective customers (restaurants and bars) who would potentially like the wine installation at their premises and producers who would like their wine sold via Wine On Tap. A wordpress CMS was needed so they could continually update the site with new content as Wine on Tap grows. The site needed to be visually appealing, however due to their new branding still in progress, it also needed to be very neutral. With Wine on Tap being a relatively new concept there was minimal content to work with, so suitable stock imagery and creative thinking was important to ensure the site was attractive, whilst also functional. Due to a short time frame, the fact the site would be neutral and other restrictions a wordpress ‘visual composer’ was implemented which essentially uses building blocks to create the site that is also easily customisable. Although specific requirements needed customisation, there was a lot of CSS and jQuery used across the site to create the ideal website that met all requirements for O.W. Loeb.

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Stephanie Martin
Digital Designer