Based on the FOUNDERS OF FEEL GOOD factory campaign, the inspiration for the look book was a workers manual. Creating an OASIS factory folder, with a two fold front cover folding back on itself, spiral bound and complete with a 'work sheet' attached to the inner by an oversized white paper clip. The look book is divided into two sections; the first half utilising incidental shots of the factory setting and the second releasing colourful plumes of fashion up and out into the atmosphere through the factories chimneys.

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Art Director & Senior Creative