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Pak Ho Tsang

Pak Ho Tsang

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Octopus

Product Background:

Octopus Card is the main integrated payment system for local transportation and small transaction in Hong Kong.

Media:

Billboards at the Arrival Hall of the Hong Kong International Airport

Idea:

One of the advantage of octopus card is replacing coins. I get the tourist to use octopus card by symbolizing coins as children. Tourists, like shoppers, backpackers and businessman, where being annoyed by children in the advertisement. This make them realize the destructive power of coins can drag them behind throughout their visit.

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