In order to increase activation of Microsoft Office 365 within the UAE we created the Office-for-Office project. It is a physical office space, where Dubai based start-ups have a chance to rent free office space. With every activation the costumers contribute to bringing the project to life.
Advertising. Ads drives potential users to the microsite to learn more about the project Office-for-Office to stress the importance of activating Office365 in the UAE and support a project where Dubai based start-ups have a chance to rent free office space.
Packaging. Starting at the point of sale, package of the product, stands, both manned and unmanned, will introduce the Office-for-Office project and stress the importance of activating the product in the UAE.
Activation website. Offline and online media drive users to the Office-for-Office microsite where they can learn more about the project, see the current status and purchase Office365 or activate their current version.
The office space. The Office-for-Office project is a physical common workspace created by Microsoft to support Dubai’s based startup scene, while giving them access to the Office software suitcase.