Live brief from award winning Colophon Foundry titled ‘Specimen+’. A task aimed at celebrating the typeface called ‘Lydia’. 
Focusing on the subject of cockney slang, I created this type specimen which uses travel ephemera and easily recognisable elements of London culture to showcase the typeface in a far-out way.
Using mindful repetition as a design theme throughout, highlights the idea that language is easiest learnt not just through seeing words, but hearing them over and over.
Cockney dialect is often denied in the status of dialect and described as a vulgar speech based upon error and misunderstanding. So I Aimed to  provide an example of how it can be used to portray the beauty of a typeface. 
Using ephemera such as receipts and tickets- something that we would normally throw away. instead honouring them like artefacts in a book, create a good contrast for this specimen. 
This project was shortlisted by Colophon Foundry in the category production. Colophon said “We felt the production values of these project were very high”.

Team Credits

Sarah Goodman

  • Graduate


Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project

Like what you see? Be the first to leave a comment for Sarah!

Add comment
Sarah Goodman