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Salomon Onyegbulem will need to approve that you worked on “Old Courthouse” before we add you as a collaborator.

Old Courthouse

Through The Art Institute of Charlotte, Parallel design was commissioned to re-brand The Old Courthouse Theater of Concord, North Carolina. Mary Kat, key member of the board of directors presented us with the problem; OCT wanted to broaden their audience and appeal to the younger generation in order to sell more tickets on-line. 
In order to solve this problem we helped the OCT better market the theater by developing a strategy to appeal to a broader and younger audience; this included the redesign of their logo and website to reflect todays design standards, Social media campaign fueled by the hash-tag and the creation of several collateral items including outdoor signs, T-shirts, business cards and fliers.

Project Tags

  • theatre
  • logo
  • design
  • brand
  • identity
  • brandmark
  • simple
  • Concept

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