Old El Paso recipe inspiration Social Videos for Instagram

  • Craigh 'Tr' Lewis
General Mills briefed Impero to create a series of videos to inspire their audience to try a range of recipes using a mix of the Old El Paso products. The videos were to be optimised for Instagram and shot in the popularised 'top down' style that has proven a succesful format.
I project managed and produced the production element of this project.