Named after the Robinsons’ brewery cat, Old Tom is almost as old as the brewery itself and has been brewed for over 150 years.
It is recognised, both nationally and internationally, as one of the most famous strong ales, winning some of the industry’s most prestigious awards including World’s Best Ale.
Robinson's were keen to retain Old Tom as a stand-alone brand and felt there was an opportunity to build upon the foundations in place to create a cultish style brand.
A website was designed to to maximise the potential of Old Tom as a cultish and award-winning brand based on immortalising the Brewery Cat.
My roles: Creative director, Art director, Illustrator, Designer, UX