Olly Murs - Interactive Album Sampler

  • Nikos Antoniou

www.24hrs.video • World-first interactive album sampler for Olly Murs' album '24HRS' • Nominated for a BIMA Award • Shot in London, UK

To promote Olly Murs' album '24HRS' we built an interactive album sampler that allows users to 'turn back time' and see Olly's last 24 hours, while listening to exclusive teasers from the album. The sampler begins with a video of Olly waking up, looking a little worse for wear. By clicking or tapping, fans are able to turn back time to the night before and see how Olly got himself in such a state.

The site used cutting-edge inline video for iPhone which was a new feature in iOS10, allowing fans to switch seamlessly between the morning after and the night before – producing a simple, playful and unexpected interaction.