This campaign for Omo reinforces the brand's point of view that dirt is good. Omo believes that children develop best when they get dirty and that dirt is an intrinsic element of learning.
We demonstrated this by laying out outfits in different sizes on layers of glass to demonstrate an evolution from infancy to adulthood and the different encounters with dirt that help with development.
Thank you to K Oh Singhasuvich and Chamni's Eye for helping is shoot this.
D&AD
Wood Pencil
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D&AD
- Design