ON|OFF SHOW - HOLY MOUNTAIN 404 STUDIO - LFW
LONDON FASHION WEEK- ON|OFF
This is your week, this is your chance to see the collection that will connect you with the gods that the great Jodorowsky imagined back in 1973. If you are seeking immortality, you are in the right place. Through this show, you will dive in a new dimension, one that is sacred and surrealist; a universe that is inhabited by the Holy Mountain characters. They will be the ones guiding you through the solar system to reconnect with yourself. Do not be afraid, trust the stars and open your spirit. Let yourself go with the beauty of 404 Studio’s handcrafted clothing, as well as the capsule collections that complement this season: the shoes by New Rock, the bags from Belfry, hats by Pardo Hats and a collaboration with Lois Jeans.
This experience will expand your universe and will become the excitement you were seeking. Also, in this year of changes, we recommend you to dive in the eclectic rhythm of Allan Parrish and the artistic energy of Alex Marco.
Show your gratitude to Vijusa every morning and you will only hear good news. Anais Vauxcelles, creative director, wishes you luck on your quest to the Holy Mountain.