One Army Recruitment Campaign Videos

Video Editor Matt Powell Company Golley Slater The Campaign The British Army launched a recruitment drive aimed at young adults by illustrating how a military career is built around unique experiences, opportunities and achievements. The campaign was intended to entice potential applicants seeing the Army as an exciting place they can not only develop practical skills for life, but have an incredible adventure at the same time. It came as the military sought new ways of bringing in recruits following a shortfall in personnel. A series of emotional ads were produced highlighting the differences between a military and a civilian career by displaying a portrait, name and rank of an officer with a number of personal anecdotes in relation to their career in the Army. My Role As video editor, from supplied footage, I selected, cut, trimmed and sequenced different pieces of footage into a narrative structure that ultimately became the completed video.