One Ride Away (Spec Ad)

My entry for the 2025 edition of Editfest. One Ride Away is a spec ad that explores the connection between mobility and aspirations. In a fast-paced city like New York, thousands of people move every day, each with their destination, each chasing a dream. Through immersive and rhythmic editing, the video follows different individuals who are strangers to each other, united by their journeys. We don’t know who they are or exactly where they’re going, but through their gestures, focus, and determination, we sense that they are on their way to something meaningful. In this journey, CityFlow (a fictional public transport app) is the invisible connection, the silent support that helps them navigate, save time, and be exactly where they need to be. With precise notifications and an intuitive interface, the app makes every ride seamless so they can focus on what truly matters.