Onefinestay Guidelines & icons

  • Jamie Mcquade
Brand guidelines design for luxury home-hotel providers Onefinestay.

I was responsible for the entire visual style and art direction and implementation across multiple document sections including brand, photography and writing guidelines. Clean and structured pages utilise the brands’ colours and typefaces for maximum brand relation.

Additionally, I created a new set of bespoke visual icons for brand comms, and a series of visual construction guides for creating further icons as necessary.