Strategy & campaign management – Developed the marketing strategy for the new business model
CRM – Producing one-off email campaigns; daily RSS newsletters; setting up automated email programs. Main account and relationship holder of our email client, (dotmailer), overseeing multiple accounts across Group. Abreast of data legislation, protection and management. System integration testing and data mapping
Audience analysis & segmentation – Creating and testing segments, understanding device trends and behavioural targeting using Omniture and other analytics software (Visual DNA, JICREG)
Print – Newspaper house ads and in-paper cross-promotion initiatives. Leaflets and banners
Events – Organising sponsorships, exhibitions and conferences
Design – Briefing head-designer and agencies to produce creative campaigns, sales collateral and merchandise
Managed the relationship with our email client (dotmailer) at Group level which included the roll-out of RSS feeds across 76 titles and circulating best practise documents
Set up a complete B2B e-CRM strategy including onboarding, nursery and second-purchase programs for advertisers. Achieved a 25% average open rate and 18% CTR to previously unengaged prospects
Re-branded MK News to OneMK in Milton Keynes