Only Hook & String - Logo Design

  • Liz Hamilton

Only Hook and String approached me in need of a new logo since expanding their business. They create toys and home accessories full of colour and fun using yarn and a crocheting hook. I felt it was important to communicate the simplicity of the tools used to create intricate outcomes. Only Hook and String wanted every inch of their new logo to pop with colour. I leant into this in the logo and in its application by creating a logo series, allowing them the opportunity to add variety when needed.