Opel Corsa & Marty Cooper

  • Beatriz Carosini
Marty Cooper meets the new Opel Corsa.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de The website includes some animated videos where Opel teamed up with the artist Marty Cooper to demonstrate the new premium class innovations of the new Opel Corsa.

The artist uses transparent cells, a black pen, Tipp-Ex as well as a regular iPhone and brings little animated characters into the real world. His characters interact with the new Opel Corsa to show some of the innovative features.