The aim of the rebranding of OpenService was to humanize the brand. In other terms, to describe the corporate side of technology they work with (software, innovation, back-end and front-end projects, web marketing) as leaded and followed by real humans: people talking, people answering to calls, people interacting with contents. Which is the same idea OpenService sells to its clients: to deal with their customers in a one-to-one interaction.

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Stefano Torregrossa
Creative Director freelance