Opera Ice Cream

  • Alexander Powers
  • Conran Design Group
  • Ellie Hardy

Opera is a small company with a huge dream: to make delicious, locally-sourced ice cream available to all. Every tub of ice cream, batch of brownies and bottle of raspberryade is made by hand in Opera’s kitchen in Finsbury Park by Spasko and his wife Kerry (a trained opera singer), and as many ingredients as possible are sourced from within ten miles of the M25.

Our challenge was to design an identity that would embody the quality, passion, and origin of the business, that could take the brand from farmers markets to premium retailers and that could be implemented to a high standard, even on a budget. Using a vibrant, sophisticated colour palette, authentic photography and a brand mark and tone of voice that harks back to Opera’s musical beginnings, we have designed an identity for now and for the future. The result: a brand identity that hits all the high notes.