Opera Mediaworks are a world leading mobile advertising agency headquartered in San Mateo, California. Working with StudioBaum, we designed a new brand identity system, brand guidelines, website and set of corporate stationery for the innovative mobile tech company.
Core to the new branding is the atom, this is to represent Opera Mediaworks' innovative technology that powers publishers to enable the best mobile advertising experiences for the world's top brands. The new identity features a dynamic graphic device based on the familiar atom shape combined with the Opera 'O', each 'O' is manipulated and abstracted to form the individual rings of the atom shape. The atom effect is built as a system, allowing certain parameters to change to create an unlimited amount of different atom shapes.
The identity was then carried through to all aspects of the company including a fully redesigned responsive website, stationery, presentation guides, icons, infographics, office signage and an extensive brand guidelines document.