This project presents a toaster that no longer serves needs of the user in a way it is expected to.
Instead of popping slices up this object releases them down. In doing so, it asks a participant to become aware of an undergoing process.
This project engages with semantics embedded within objects. It proposes that an unwritten knowledge
is in some ways trapping us in a bubble of comfort and reliance.
A toaster is chosen for its symbolic meaning of routine and ubiquitous material comfort within its use.
When participant engages this ‘ordinary toaster’ an act of using it becomes a statement against unawareness and boring situations lives may sometimes consist of.
The ‘unexpected malfunction’ of an object (as illustrated in a scheme above) is devised through analysing object for the experience and expectation towards it.
In other words, it is a ‘psychogeographical’ approach towards material environments. Such an analysis allows producing a factorial value of a maximum unexpectedness.