Organic Camouflage

My concept aims were to design an inspirational collection of samples for a women’s fashion collection aimed at young women between the ages of 20-30. My market is based at high street level as I feel sustainable design is lacking a vibrant contemporary feel within this market. My objective was to create timeless classics that are durable, comfortable and most importantly sustainable. I named my brand ‘Mindful spirits’ as I designed with a mindful approach, designing garments using economically friendly fabrics, featuring a collection of expressive designs rooted in natural textures, the collection challenges the aesthetic high street sustainable minimalism, with bold mark making and a combination of natural & vibrant tones.