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Orto Birds

Orto's Home internet bundle was a practical solution for students flocking back to university after their summer vacation. It proved ideal because it was plug&play, easy to use, and worked everywhere.
The anthropomorphized birds represented forever-migrating students and each of the videos highlighted one of the product's USPs - no drilling, no cables, and no loading screens.
For this series of ads, we deliberately decided to pursue a darker, lynchesque look&feel in order to stand out from the mainstream happy-go-lucky vibe.
Client: Si.mobil
Agency: Grey Ljubljana
Creative Director: Katja Petrin Dornik
Art Director: Matija Primc
Copywriter: Bor Klemenc Mencin

Project Tags

  • Online Video
  • Social Media Campaign
  • Telecom
  • Internet

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