Orto's Home internet bundle was a practical solution for students flocking back to university after their summer vacation. It proved ideal because it was plug&play, easy to use, and worked everywhere.
We created a series of videos featuring anthropomorphized birds, representing the forever-migrating students. Each of the videos highlighted one of the product's USPs - no drilling, no cables, and no loading screens.
For this series of ads, we deliberately pursued a darker, lynchesque look&feel to stand out from the competition's happy-go-lucky vibe.