Orto's Home internet bundle was a practical solution for students flocking back to university after their summer vacation. It proved ideal because it was plug&play, easy to use, and worked everywhere.
The anthropomorphized birds represented forever-migrating students and each of the videos highlighted one of the product's USPs - no drilling, no cables, and no loading screens. For this series, we deliberately decided to pursue a darker, lynchesque look&feel of the ads in order to stand out from the mainstream happy-go-lucky vibe.
