Other Echo is creating an environment for musicians to learn and evolve. The brand identity system at its core represents the idea of a 'facilitator'. Unapologetically exposing itself as a monochrome grid composed of linear shapes it invites users to sign up and infuse it with their own energy and character.
The linear graphic elements come to life when powerful colour combinations and geometric shapes create a custom-made and ever-growing visual language. As a whole, it strives to strike the balance between form and function, visualising the bipartisan creative outbursts of the musicians it represents.