Other Echo

  • Martin Duff
  • Ioanna Kyrtatou

Creating a brand that facilitates the connection between established and aspiring electronic music producers via a digital learning platform.

Client: Other Echo Location: Amsterdam, Netherlands Services: Brand Identity / Brand Strategy / Web Design / Print Design / Merchandise Features: The Brand Identity Mindsparkle Mag


Other Echo is creating an environment for musicians to learn and evolve. The brand identity system at its core represents the idea of a 'facilitator'. Unapologetically exposing itself as a monochrome grid composed of linear shapes it invites users to sign up and infuse it with their own energy and character. The linear graphic elements come to life when powerful colour combinations and geometric shapes create a custom-made and ever-growing visual language. As a whole, it strives to strike the balance between form and function, visualising the bipartisan creative outbursts of the musicians it represents.
Creative Direction: Martin Duff Ioanna Kyrtatou Lead Design/Artwork: Martin Duff Lead Strategy/Design: Ioanna Kyrtatou UI/UX: Orkun Ayhan


"Ioanna and Martin are both very good at what they do and they know how to guide you throughout the creative process; communicating well via email / video calls and ensuring a clear project structure is upheld via step-by-step plans after each stage. This results in an exceptionally high standard of work, and as such I would 110% recommend this creative duo". Lars Muselaers Other Echo | Co-Founder