Campaign Title: "Buy them knowledge instead of toys"
Problem: During Christmas, the busiest “donation season”, children from orphanages keep receiving toys at an alarming rate, instead of the things they actually need: money donations, so to get them ready for life.
Task: advertise the classes organised by the Charity Fund “Our Children”, where the orphans can learn real jobs from qualified professionals.
Idea: In order to raise money to pay the tutors, we created virtual toys, that were representing the actual classes offered to the orphans. We sold them on our website and advertised them in outdoor, press and social media. People would “buy” the toy but actually they would donate their money to our Fund, buying kids real knowledge. Therefore, they could keep their habit of buying toys, but this time their money would serve a better cause.
