OUT branding

  • Austeja Jonusauskaite
Parallel to my day job, I am also the co-founder and Creative Director at OUT Lithuania – an organisation that unites creative Lithuanians abroad, provides a social platform for them to showcase their work and encourages collaboration and exposure. Our aim was to become a "blank canvas" where the brightest spotlight would be shine on the people behind great creative and innovative ideas, hoping to break through the stereotypes that surround immigrants. The logo symbolises a box where breakthrough is happening with the brand's name "OUT" having one foot out the door - just like our subjects are creating "outside the box" and also outside their home and comfort zone. It is a primed canvas ready to be stained with colour, it is a place where ideas are born.