Out of the Blue

  • Gemma Walsh
Out of the Blue was an outcome for live university project idea working with Bluewater Shopping Centre in Kent. The aim of the project was to come up with a creative concept and marketing strategy designed to enhance the Bluewater shopping experience. Out of the Blue is a space which takes inspiration from Bluewater's 'stress-free' shopping ethos and combines it with the brands strong association with water. The space is built to enhance Bluewater's shopping experience by focusing on its leisure facilities.