OVO Energy - Feel Loved Again

In a crowded sector typically dominated by the 'Big 6' and an apathetic audience OVO Energy needed to show people they are a customer centric brand who will treat them as humans and not bamboozle or ignore.
Feel loved again was a fully integrated, multi platform idea that held a light up to the big 6 ways of doing things and offering an genuine alternative, somewhere where you'll feel wanted.

Credits

Andy Shrubsole & Scott Taylor

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Project Tags

  • advertising
  • Comedy
  • energy switching
  • positioning
  • Strategy
  • Creative