This project is a response from a brief given to create a new campaign for Oxfam.
I decided to approach the problem of poverty from a different angle which I feel would capture a more modern audience. I came across a social media trend #firstworldproblems which is basically every day problems that the people in developed countries face everyday. These are things that when put into perspective are minor annoyances, as opposed to actual problems. These powerful images of extreme poverty are captioned with examples of first world problems to remind audiences of the real problems people face every day in developing countries.


  • Oxfam GB

    Oxfam GB

    • Charity


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Interactive designer