OXFAM D.I.Y MRS JONES - Behind the Scenes, Store Re-designs, Shop Openings, Music, Fashion, Festival
The Oxfam DIY Campaign ran for the course of the entire summer season.
This massive project entailed, Festivals, Fashion shows, Music, Behind the Scenes, Store Re-designs, Shop Openings, and all led by Mrs Jones.
I worked extremly closely wit Mrs Jones to the early hours of the morning building, creating her collection/pieces for the campaign. During my time at Think Espionage I utilised my broad range of skills from bts, running, styling, graphic design, photography, creative direction. As well as a brand new store the campaign included a trip to Glastonbury, here as a team we worked on building the booth area from box to life.
The D.I.Y Project was an amazing experience and I would do it over again a million times, I worked closely with the brand ambasodor for Oxfam the Video director/Photographer and star of the show Mrs Jones. The team were amazing to work with and extremely talented and I was blessed with this oppurtunity.
See below for bts, final images and videos etc :)
Below: Final Images - Assisted with the Creative Direction for Oxfam DIY Collection Shoot.
Below: Images of the wall paper Design I created for the store.
Below: Myself, Mrs Jones the rest of the team and her son on the night of the launch of the Camden OXFAM DIY Store after the in store fashion show.
More images grabbed from http://archive.urbanjunkies.com/party-pics-archive-09/0605-oxfam.html
Not long after this the team and I were off to Glastonbury Festival to run the Oxfam D.I.Y Booth, this entailed store creation from boxes to life, customer service, being a brand ambassador, styling members of the public, behind the scenes documentation, interior design of the booth, and visual merchandising.