Online shopping is fast over-taking high street shopping across all categories. But it’s just not the same. All too often you get tricked into clicking an offer, only to find your size isn’t available. Or you buy something that doesn’t quite live up to the pics online.
A quick show of hands will prove that we’ve all encountered an online shopping disaster. We created the #Confashionals campaign to encourage shoppers to share their confessions, before providing them with tips on how this could’ve been avoided by shopping on Oxford Street.
An interactive social campaign building engagement and sharing footfall-driving ‘insider tips’ to help shoppers to negotiate the crowds. With a tight budget, success relied on a highly targeted and continually optimised media plan, focusing on re-engaging disillusioned London shoppers.
Results: 214% over-delivery on engagement KPI; 9.2k new fans in 6 weeks; 918k reach.