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Objective: Launch the brand through a Kickstarter fundraising ● Strategic guidance for the launch of a new multi-screen responsive android interface ● Construction of the Brand plateform, strategic posioning, PR strategy, editorial line, communicaon plan for a Kickstarter campaign ● Creative briefing for the brand identy, copy‐wring of a scenario for the introductive video ● Co‐animation of focus group to test the product


Credits

Pierre Rault

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  • Strategic planner
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Project Tags

  • tech accessories

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