OXI

Objective: Launch the brand through a Kickstarter fundraising ● Strategic guidance for the launch of a new multi-screen responsive android interface ● Construction of the Brand plateform, strategic posioning, PR strategy, editorial line, communicaon plan for a Kickstarter campaign ● Creative briefing for the brand identy, copy‐wring of a scenario for the introductive video ● Co‐animation of focus group to test the product