P&O Ferries — VR Treasure Hunt.
This app provides a gamification environment where users ‘collect’ a small number of virtual coins situated at key locations around the ship (duty-free shop, club lounge, cafes, restaurants etc). The coins automatically unlock coupons, simply for discounts and other incentives for users onboard the ferry. Digital way-finding helps locate the virtual coins and also familiarises passengers with key locations onboard. It brings an enhanced sense of fun, innovation and improved passenger experience to the P&O Ferries brand.