Boutique Beer Packaging
Furlong Brewery
Furlong, the winners’ circle. Boutique beer branding based on the sport of kings. All aspects of this fun and lively design have been based on elements from the race-track, from the colour squares of the jockeys, enclosure passes, and of course the famous Tote. The target ‘punters’ are a 30-something crowd who like a bet on something fresh, different and innovative, yet are still interested in quality and tradition. The graphics serve to be fun, but not a joke; they would, and should, appeal to a drinker interested in a fulfilling yet new experience, that’s always a winner.