Hevea: luxury rubber brand
The brief was to create a brand of rubber bands that focuses on the product and how its created.
Focusing on how rubber is created, the visuals for the packaging come from the actual extraction process. The rough strips are from the cutting process of the bark, peeling back to reveal the deep maroon colour that is also used in the branding. Even the name, Hevea Brasiliesis, is the name of the rubber tree.