The brief was to design the concept, identity and packaging for a new brand of tea.

Wally's Luxury Tea was born.

The concept was based around the idea of eccentric English characters, the notion of 'genius' and storytelling. I did this through referencing Victorian style, a stag head character called Wally, and a playful tone of voice. The flavours are indicated through the different colour packaging.

Client - Shillington College Brief

Duration - 2 days