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Packaging Design JOJO Poteseni

Made at Butterflies & Hurricanes, Prague
JOJO is a brand that belongs to Nestlé in the Czech Republic and Slovakia. They produce a range of different sweets. This one is a new product, slightly more ‘healthy’ than their usual candies, as it contains 30% fruit juice. The yellow colour and the JOJO logo are part of their existing brand identity, the rest of the details including the product name were yet to be decided.

The product name means ‘delight’. As it is sold in both the Czech Republic and Slovakia, the logotype includes both the Czech (potešení) and Slovak (potešenie) spelling of the word.
Alternative ideas at the first stage:
Featuring a slightly more natural and rough look that would have differentiated them from the usual shiny packs.

Project Tags

  • packaging design
  • Graphic Design
  • branding
  • FMCG
  • packaging

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