Packaging for groceries

  • Mar Tocado
In the past few years thousands of Spaniards have gone to live abroad. Is very common for them to receive parcels from their families with traditional Spanish food, which is hard to find in other countries. There’s some startups that are offering this service for this reason this packaging was created for one of those startups. The design combines illustrations, script typeface and soft colours to add caring to the parcels. The parcels are mainly sent by mothers, so, that emotional component is very important and I wanted to express this on the packaging.
The stickers comes with random funny quotes on them and the tag of the plane is designed to write down the name of the receiver. All the illustrations were made by hand and coloured using Photoshop.