Mother Dairy wanted to change their packaging for a fresh look.
Having noticed the joy a pack of Mother Dairy 'Gulab Jamun' brings to the table when opened after dinner made me think of this packaging.
The joy comes due to the memory of good taste and also the relaxed feel that every member will get his share and no one will be left out.
In India, sweets bring families together !
Also, eating a Gulab Jamun isn't an ordinary bite. You have to open your mouth as wide as you can and fit the entire ball inside. The challenge adds to the joy !