Nature was born out of the entrepreneurial vision of its four partners, who have come together to provide people, well-being, health and quality of life through the provision of natural and quality food at an affordable price.
The functional pasta product line was created with a consumer focus, seeking quality and health benefits. We used a vibrant color palette that highlights the colors of the ingredients from which the pasta is made.
Each packaging has a pattern of drawings that illustrate the shape of if (penne, fusili and noodles ..). Some important product features are highlighted in text form, such as "vegan", "egg free" and "gluten-free."
The packaging carries an a losango and circle shape that subtly symbolizes the Brazilian flag, a detail that has already been used in other packages of the brand.