Pacomartinez.com Case Study
Focuses on the creation of handbags, suitcases, leather goods for everyday travellers.
How I helped
My focus was on creating an experience for the end customer in which the product was the protagonist, creating consistency between desktop and mobile, improving the purchase process with a minicart with direct access to checkout, giving visibility with infinite scroll in the categories to products that were previously not visible because of pagination.
Two types of category grids.
We had the opportunity to show 2 types of grids in the category, the first where 2 products shown by line giving prominence to the product image, the second grid 4 products shown by line for customers who need more products in the same space.
Default product page.
For the rest of the products that are not suitcases, we define a product page in which the product images are on the left and the product information on the right, with this we encourage the final customer to scroll further to see the rest of the images and which case you can also see related products and product family.
Special product page design for suitcases.
For our client, suitcases are a very important product in their catalog, therefore it was necessary to offer a special design in which the product images are larger, product features with related icons and easy to recognize, additional information blocks and display the suitcase family in different sizes.
Shopping cart with shipping calculation.
We gave the minicart and cart an additional value in which a shipping calculation is shown so that the user can see how much money is needed to get the free shipping without entering the checkout.
