PADI ( Professional Association of Diving Instructors ) is the largest international organization training in recreational diving underwater. It would like to remind young & mid-level divers about the major risks associated with this hobby.
What was the difficulty? Working with risk awareness. I focused on the access to basic concepts and risks associated with this activity.
For who? Recreational divers and novice, between 18-30 years ( highest rate mortality ).
How? With various print support : a booklet on necessary rules and prevention posters. The booklet is the condensed version of the learning book, it helps to find quickly in an easy way those informations. The posters focus on the thin line that can endanger a diver's life, by using questions that are easily heard between divers.
And also a multimedia support, with a tablet and smartphone application. It allows you to have acess to the content of the booklet (which might be pratical on a boat), but also find the nearest PADI shop (diving group, equipment repair...).