Pär : Neutrally Inclusive Skincare
The aim was to create a new-to-world beauty brand which breaks established category codes. This brief was completed for a competition.
The outcome is Pär, which is; A gender neutral, environmentally conscious, skincare brand for young couples; any age, any gender, any race. Pär is a Nordic style brand, the packaging is based on Swedish saunas and typical Scandinavian architecture ‘par’ itself means couple in Scandinavian, and also means everyone being on a level in English, which ties the two elements of the brand together perfectly.