Palila

  • Stella O
Palila is a high-end coffee shop in Maui. Its name originates from a rare native bird of Maui. The client requested an illustration of the Palila bird to be included in the logo. The latter led in building the logo design around the illustration character while aiming in creating a contemporary vintage feeling.

The focus of the design was on creating visual clues that would indicate two main elements, the coffee and the coffee shop’s location.

The curves of the graphic elements abstractly imply the coffee bean shape as well as the sea waves that surround Maui. Likewise, the burnt orange colour reflects the warmth of a cup of coffee together with, the colour of the freshly roasted coffee beans.

The business card’s colour palette echoes the island’s key characteristics such as, the freshness of the ocean, the brightness of the sun and the colour of the tropical sea and sand.